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    <loc>https://www.victorconsulting.net/home</loc>
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    <lastmod>2023-08-15</lastmod>
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      <image:title>Home - MAKING MAGIC HAPPEN</image:title>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.victorconsulting.net/who-we-are</loc>
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    <priority>0.75</priority>
    <lastmod>2024-09-10</lastmod>
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      <image:title>WHO WE ARE - WORLD-CLASS TEAM</image:title>
      <image:caption>Certifications: · Master Moderator 1 of 30 worldwide · Design Thinking Facilitator · Project Management Professional (PMP) · Agile Team Facilitator · Usability Analyst Education in: Communication, Disaster Management, Engineering/Technology and Social Science</image:caption>
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      <image:title>WHO WE ARE - Customized Approach</image:title>
      <image:caption>· Client- and industry-specific deep strategy landscape and problem/ opportunity space assessment · Phased, customized approach from Discovery to Creation to Implementation unique to each of our clients</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1585440615357-9A56FSDRKZCNJ896KVR4/Photo+by+Kaleidico+on+Unsplash</image:loc>
      <image:title>WHO WE ARE - WHO WE ARE</image:title>
      <image:caption>· Voice of the Customer evangelists, Agile visionaries, and Customer Insights innovators with decades of on-the-ground project experience in 20 countries · Experts guiding cross-functional teams that empower global business decision-making and Agile software development life-cycles with research- and strategy-informed insights</image:caption>
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      <image:title>WHO WE ARE</image:title>
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  <url>
    <loc>https://www.victorconsulting.net/contact</loc>
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    <lastmod>2020-01-26</lastmod>
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      <image:title>Contact</image:title>
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  <url>
    <loc>https://www.victorconsulting.net/what-we-do</loc>
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    <priority>0.75</priority>
    <lastmod>2023-08-16</lastmod>
    <image:image>
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      <image:title>WHAT WE DO - User Experience</image:title>
      <image:caption>Addressing problems and opportunities through User Centered Design, Human-computer Interaction, information architecture, interaction and visual design, content strategy, and web analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1569957765650-HP9NZYS5SWOWISAF4RAM/strategy_usethis.jpg</image:loc>
      <image:title>WHAT WE DO - Strategy</image:title>
      <image:caption>Business Strategy: A strong focus on your company’s big picture problem and opportunity space assessment Design Thinking: Exploring your business vision by using design techniques to connect to potential business opportunities Service Design: Enhancing services by examining multiple perspectives (customer, staff, management, and administration)</image:caption>
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      <image:title>WHAT WE DO - Research</image:title>
      <image:caption>Customer Research: Finding out what your existing and potential customers really need Market Research: Collecting data about your customers, competitors, the market, and the people and places you want to reach User Experience Research: Increasing Digital ROI by getting your users to understand the problem/opportunity space and identify gaps</image:caption>
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  <url>
    <loc>https://www.victorconsulting.net/project-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-14</lastmod>
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      <image:title>Projects - HOSPITALITY</image:title>
      <image:caption>Problem/Opportunity: Increase loyalty for Fortune 500 hotel chain Solution Proposed: Enhance membership program Strategies/Tools Used: Customer Experience and Innovation, Business Strategy, Customer Research (Ethnography, Interviews, Focus Groups, Surveys) Results Achieved: Insights led to revamped membership program, elevated NPS scores</image:caption>
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    <image:image>
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      <image:title>Projects - INSURANCE / FINANCIAL SERVICES</image:title>
      <image:caption>Problem/Opportunity: Salesforce rollout for one of the largest insurance firms in the world Solution Proposed: Optimize tasks and processes Strategies/Tools Used: Service Design, UX Strategy (UX best practices, UCD standards, Style Guides), UX Research (Gap Analysis, Contextual Interviews, Usability Testing, Process Analysis) Results Achieved: Customized, integrated, and simplified system for all users</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1570373322322-1JVVBKSGCJR10RZXYPMU/image-asset.jpeg</image:loc>
      <image:title>Projects - TRANSPORTATION</image:title>
      <image:caption>Problem/Opportunity: Minimize system wait times and inconsistent user experiences for airline reservations system used by agents worldwide Solution Proposed: Optimize tasks and processes Strategies/Tools Used: Design Thinking, User Experience Research (Ethnography, Contextual Inquiry, Task Analysis) Results Achieved: Increased agent productivity by 5%</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - MANUFACTURING</image:title>
      <image:caption>Problem/Opportunity: Improve global market presence for manufacturer in Asia Solution Proposed: Create Global Brand Strategy Strategies/Tools Used: Business Strategy (Four Actions Framework), Market Research (Competitive Intelligence) Results Achieved: Developed Global Brand Strategy resulting in 400% sales increase</image:caption>
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    <image:image>
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      <image:title>Projects - TELECOMMUNICATIONS</image:title>
      <image:caption>Problem/Opportunity: Global Fortune 500 wireless company needed to better understand international product Users Solution Proposed: Build an international User Segments program Strategies/Tools Used: UX Research (Ethnography, Interviews, Focus Groups, Surveys) Results Achieved: Created international User Segmentation tool which led to 50% product adoption increase</image:caption>
    </image:image>
    <image:image>
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      <image:title>Projects - GAMING</image:title>
      <image:caption>Problem/Opportunity: Improve customer experience for global casino Solution Proposed: Enhance customer profile Strategies/Tools Used: Service Design, Design Thinking, Market Research (Competitive Intelligence), UX Research (Interviews, Focus Groups, Surveys, User Segmentation) Results Achieved: Improved efficiency, guest interactions, increased membership enrollment and elevated NPS scores</image:caption>
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  </url>
  <url>
    <loc>https://www.victorconsulting.net/what-we-do-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-11</lastmod>
    <image:image>
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      <image:title>WHAT WE DO (Copy) - User Experience</image:title>
      <image:caption>Addressing problems and opportunities through User Centered Design, Human-computer Interaction, information architecture, interaction and visual design, content strategy, and web analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1569957765650-HP9NZYS5SWOWISAF4RAM/strategy_usethis.jpg</image:loc>
      <image:title>WHAT WE DO (Copy) - Strategy</image:title>
      <image:caption>Business Strategy: A strong focus on your company’s big picture problem and opportunity space assessment Design Thinking: Solving problems by engaging five stages: Empathize, Define, Ideate, Prototype, and Test Service Design: Enhancing services by examining multiple perspectives (customer, staff, management, and administration)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1569954251127-R8411Z0EDHO8RS8B80LT/research.jpg</image:loc>
      <image:title>WHAT WE DO (Copy) - Research</image:title>
      <image:caption>Customer Research: Finding out what your existing and your potential customers really need Market Research: Collecting data about your customers, the competitors, the market, the people and places you want your company to reach User Experience Research: Increasing Digital ROI by getting your users to understand the problem/opportunity space and identify gaps</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.victorconsulting.net/what-we-do-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1569957765650-HP9NZYS5SWOWISAF4RAM/strategy_usethis.jpg</image:loc>
      <image:title>WHAT WE DO (Copy) - Strategy</image:title>
      <image:caption>Business Strategy: A strong focus on your company’s big picture problem and opportunity space assessment Design Thinking: Solving problems by engaging five stages: Empathize, Define, Ideate, Prototype, and Test Service Design: Enhancing services by examining multiple perspectives (customer, staff, management, and administration)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1569954251127-R8411Z0EDHO8RS8B80LT/research.jpg</image:loc>
      <image:title>WHAT WE DO (Copy) - Research</image:title>
      <image:caption>Customer Research: Finding out what your existing and your potential customers really need Market Research: Collecting data about your customers, the competitors, the market, the people and places you want your company to reach User Experience Research: Increasing Digital ROI by getting your users to understand the problem/opportunity space and identify gaps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1569954983083-KADTB9FCUUCQV417BZYW/image-asset.jpeg</image:loc>
      <image:title>WHAT WE DO (Copy) - User Experience</image:title>
      <image:caption>Addressing problems and opportunities through User Centered Design, Human-computer Interaction, information architecture, interaction and visual design, content strategy, and web analytics</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.victorconsulting.net/what-we-do-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1569954983083-KADTB9FCUUCQV417BZYW/image-asset.jpeg</image:loc>
      <image:title>WHAT WE DO (Copy) - User Experience</image:title>
      <image:caption>Addressing problems and opportunities through User Centered Design, Human-computer Interaction, information architecture, interaction and visual design, content strategy, and web analytics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1569954251127-R8411Z0EDHO8RS8B80LT/research.jpg</image:loc>
      <image:title>WHAT WE DO (Copy) - Research</image:title>
      <image:caption>Customer Research: Finding out what your existing and your potential customers really need Market Research: Collecting data about your customers, the competitors, the market, the people and places you want your company to reach User Experience Research: Increasing Digital ROI by getting your users to understand the problem/opportunity space and identify gaps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1569957765650-HP9NZYS5SWOWISAF4RAM/strategy_usethis.jpg</image:loc>
      <image:title>WHAT WE DO (Copy) - Strategy</image:title>
      <image:caption>Business Strategy: A strong focus on your company’s big picture problem and opportunity space assessment Design Thinking: Solving problems by engaging five stages: Empathize, Define, Ideate, Prototype, and Test Service Design: Enhancing services by examining multiple perspectives (customer, staff, management, and administration)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.victorconsulting.net/new-technology</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1596988623318-TOA9FCVUO9ECXVUSMQXO/Screen+Shot+2020-08-09+at+11.42.13+AM.png</image:loc>
      <image:title>New Technology</image:title>
      <image:caption>OUR EXPERTISE Over 25 years working in North America, EMEA, and APAC with companies in industries including technology, telecommunications, manufacturing, energy, transportation, hospitality, insurance, financial services, and gaming. Technology Sellers Victor Consulting identifies individuals or companies with innovative technologies that are interested in obtaining investment, selling/licensing their technologies, or selling their companies. Technology Buyers Victor Consulting identifies companies interested in investing, licensing, or buying innovative technologies and/or buying technology-based companies. Technologies Clean Energy, Bio-Technology, Robotics, Hardware, Software, Education, Agriculture, Engineering, Chemistry, Information Technology, Medical Devices and Materials Science</image:caption>
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  </url>
  <url>
    <loc>https://www.victorconsulting.net/disaster-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1596982958802-79A2NSPYVAZBRAQZ7BEG/image-asset.jpeg</image:loc>
      <image:title>Disaster Management</image:title>
      <image:caption>OUR EXPERTISE Over 25 years working in North America, EMEA, and APAC with companies in industries including technology, telecommunications, manufacturing, energy, transportation, hospitality, insurance/financial services, and gaming. DISASTER AND RISK MANAGEMENT Victor Consulting has critical expertise in supporting businesses to manage and plan for disaster-based risks across mitigation, preparedness, response, and recovery phases. Our team has on the ground experience conducting ethnographic disaster research and includes a PhD researcher in Disaster Management, and certified project management professionals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.victorconsulting.net/expertise</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-26</lastmod>
    <image:image>
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      <image:title>Expertise</image:title>
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    <image:image>
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      <image:title>Expertise</image:title>
    </image:image>
    <image:image>
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      <image:title>Expertise</image:title>
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  </url>
  <url>
    <loc>https://www.victorconsulting.net/driving-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ceaa96355fec20001121338/1596988280812-NB9XKKE9JV1LQQTBTN5E/Screen+Shot+2020-08-09+at+11.42.01+AM.png</image:loc>
      <image:title>Driving Research</image:title>
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